Chunky Dunky
vijf890 brokered and led the creative concept behind one of the most hyped sneaker drops of the decade. Bringing NikeSB and Ben & Jerry's (Unilever) to the table, the team developed the campaign WEAR DUNKS, EAT CHUNKS alongside the now-iconic shoebox — illustrated and animated by Rob Mathieson. Despite COVID-19 cancelling planned ice cream truck pop-ups and global activations, Chunky Dunky dominated sneaker culture in 2020, topping release charts and generating coverage far beyond the sneaker world.
Credits
Creative idea, concept & production: vijf890
Illustration & animation: Rob Mathieson
Client NikeSB: Eelco de Koning, Danijel Stankovic
Client Unilever: Domino Koopmanschap, Cees Hannema
Client Ben & Jerry's: Jay Curley
Illustration & animation: Rob Mathieson
Client NikeSB: Eelco de Koning, Danijel Stankovic
Client Unilever: Domino Koopmanschap, Cees Hannema
Client Ben & Jerry's: Jay Curley