Juichcape

When the Dutch national football team returned to international competition after years away, Jumbo wanted to give the country a reason to celebrate. vijf890 created the Juichcape — a bright orange cape that turned every Dutch supporter into an Orange Superhero. Teamed with a dedicated LINKS-RECHTS anthem by Snollebollekes, the campaign hijacked Dutch television and social media for weeks leading up to the tournament. The results were enormous — a campaign that became as talked about as the football itself.