Rosé Wine

Chouchou is a rosé wine created by Bas Smit and Nicolette van Dam — a French-inspired label for people who take their wine seriously but themselves less so.

vijf890 developed the visual identity and label design, building a graphic language rooted in 1950s French aesthetics. Silky smooth, a little playful, a little romantic. The kind of wine that looks as good on the table as it tastes in the glass.