Bionana

Bionana is a 100% organic banana brand from the Dominican Republic with a mission as straightforward as the product: better for the planet, better for the farmers, better for you. vijf890 developed the brand identity and visual language for a company that keeps its supply chain short, its ingredients pure, and its values front and centre. The brand needed to feel as alive as the product — rooted in nature but with the energy of a movement. From the wordmark to the merchandise, the green foodtruck to the packaging, every touchpoint carries the same warmth and directness. A buy-one-give-one clothing line extends the story beyond the fruit, connecting consumers to the farmers 7,000 km away who grow it.