In the past few months, we have been working hard in collaboration with PLUS and partners to create the new ‘oranje’ campaign for PLUS. We are proud to present the ‘Buurthempies’; unique shirts available in no less than 350 different versions, each with the name of a town. This way, almost everyone can wear a shirt representing their own neighborhood.

The production of the 350 shirts was just as challenging as creating 350 different types of in-store materials, advertisements, and outdoor billboards… all tailored to local neighborhoods. This ensures that each PLUS store can celebrate and support its own ‘neighborhood’ in a way that is personal, fun, and festive for customers.

To further strengthen the sense of ’togetherness,’ we collaborated on the creation of a song with Wesly & Wesley: ‘Ik ben net als jij’ (Ich bin wie du) was later adopted by PLUS as the anthem of the campaign. The song aims to bring the Netherlands closer together by emphasizing that despite our differences, we stand together as one team during the European Championship.

The message in the TV commercial is clear: “As a local PLUS store owner, you are naturally proud of Oranje, but even more proud of your own neighborhood.” Wes & Wes sing; “Together we are one, and with each other, we are never alone.”

We invite everyone to start collecting for a shirt with your own town name. Visit a PLUS store near you and show that your neighborhood supports Oranje!
For more information, check out PLUS or contact eline@vijf890.nl

More to come soon!

PLUS Retail: Thanks for the great collaboration!
Chiel den Otter, Niels Louis, Matthijs Moeken, Okke Wiarda, and Koen Bernard

Concept: Vijf890
Design and art Vijf890: Jasper Kulker, Aron Hotting, Shawn op den Camp, Maarten Rijnders, Petra Verkade, Marco Jongeneel
Account Vijf890: Eline Rem
Production Vijf890: Marjolein Pedder
Social strategy Vijf890: Micah Taylor Carlisle
Social videos Vijf890: Jordy Stuivenberg
Animations Vijf890: John Beckers
Music producer: Manfred Jongenelis
Music artist: Wesly Bronkhorst and rap by Wesley Sneijder
Music accompaniment: HOWL Marcel Alexander Wiebenga
Music clearance: RINGO Nicholas van den Doel
Voiceover: Eva Laurenssen
Voiceover studio: studio LEVALO
Material development: Giesbers Retail
TVC script: Jan-Willem Smits and Nico Akkerman
TVC production company: SuperEasterfeather
TVC director: Colin Huizer
Grading: Captcha! VFX
Special thanks to:
Nina Smit from WB and Amber Bravenboer from PU