For the release of @ishodwair’s first shoe on NikeSB we designed and produced the releaseparty in Berlin, designed a store and created a campaign. The campaign was created around the fact whether Ishod would be in Berlin or not. Including a fun Photobomb photobooth, an Ishod Wairtest, party and more. The store was produced with our friends from @nineyards_skateparks.

Client: Nike SB
Creative idea, concept & design: Vijf890
Store-production: Nine Yards
Styling: Iris Janssen @irisserendipity