BEATS is the international conference- and showcase-festival for hiphop, base and beats. Dutch organisation BUMA asked us in 2009 to develop a visual identity for this festival which started in Rotterdam in 2010 (RDAM BEATS). The festival hosted both national and international artists like FUTURE, Action Bronson, Hudson Mohawk, Ronnie Flex and Typhoon. After 5 years the event merged with its electronic brother ADE in Amsterdam and the name of the festival got changed into ADE BEATS.

Creative idea: Vijf890
Client BUMA CULTUUR: Richard Zijlma, Remko Gorter
Photography: Ruud Baan