Pop it up! Following the success of the “Iedereen = ‘Even’ Anders” book we were excited to work again with Takeda providing them with an engaging solution to help bridge the gap between product and patient. This time we delivered a pop-up book that helps physicians educate patients on the differences between Takeda products. Now doctors are able to provide a more hands-on way for patients to understand the process with this pop-up book. The book takes doctors and patients on a journey over a series of paper-engineered illustrations to show what can be expected from their treatment.

Client: Takeda Nederland
Creative idea, concept & design: Vijf890