How do you get kids involved in cooking and eating healthier’ is what @JUMBO asked us. With HELDEN IN DE KEUKEN (Heroes in the kitchen) we created an inspirational and fun platform for kids to cook, make healthier food more appealing, and to learn more about food in general. We put together Holland’s most popular personalities in sports, social-media and music, and got them to share their favourite dishes. This was delivered both as a collectible cooking-book and as a series of fun cooking video.

Creative idea, concept, production & design: Vijf890
Co-creation and production @linkbusinesscreatives
Starring @maxverstappen1 @stuktv @ronnieflex @monicageuze @meisjedjamila @svandesanden @royalistiq @beautygloss @stevenbergwijn