Sweet! Our campaign WEAR DUNKS, EAT CHUNKS was one of the most successful @nikesb and @nike releases of 2020!!! (Despite of covid, that took most of our cookie-dough out of our ice-cream). Vijf890, NikeSB and B&J planned to release this amazing shoe with pop-up ice cream trucks, selling shoes from icecream shops all around the world, and much more. Nevertheless, the Chunky Dunky was the biggest sneaker news and hype of the last couple of years. Vijf890 created the partnership with the owner of Ben & Jerry’s (@Unilever) and so the shoebox was born. The illustration and animation was done by the incredible @robmathieson.

Creative idea, concept & production: Vijf890
Co-creation and illustration: Rob Mathieson
Client NikeSB: Eelco de Koning, Danijel Stankovic
Client Unilever: Domino Koopmanschap, Cees Hannema
Client Ben&Jerry’s: Jay Curley